This Privacy Policy explains how sh77 collects, uses, stores, shares, and protects the personal data of individuals who use the sh77 online casino platform at sh77.asia. sh77 is committed to handling your personal information responsibly and in full compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations. Please read this document carefully before registering an account or submitting any personal information to sh77.
YOUR PRIVACY MATTERS TO sh77: This Privacy Policy is designed to be transparent and plain in its descriptions. If you have questions about any provision in this document, please contact the sh77 Data Protection Officer using the contact details provided in Section 14 before submitting personal information. Your continued use of the sh77 platform constitutes your acknowledgment of this Privacy Policy in full.
For the purposes of the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations issued by the National Privacy Commission (NPC), the personal information controller in respect of data collected through the sh77 platform is:
sh77
Platform: sh77.asia
Contact Email: [email protected]
DPO Contact: [email protected]
Jurisdiction: Philippines
sh77 processes personal data collected through the Platform in its capacity as a personal information controller under RA 10173 and is responsible for ensuring that such processing is carried out in accordance with the principles of transparency, legitimate purpose, and proportionality.
sh77 collects personal data through several channels — directly from you when you register and use the Platform, automatically through your interactions with the Platform, and from third parties where necessary to verify your identity or process payments. The categories of personal data collected are described below.
| Data Category | Specific Data Points | How Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality | Registration form; KYC document submission |
| Contact Data | Mobile number (Philippine format), email address | Registration form; account settings |
| Identity Documents | Government-issued ID (UMID, PhilSys ID, Driver's License, or Passport), selfie with ID | KYC verification upload |
| Account Credentials | Username, hashed password (plain-text passwords are never stored) | Registration; account management |
| Address Data | Residential address in the Philippines (may be required for enhanced KYC) | Account verification process |
| Data Category | Specific Data Points | How Collected |
|---|---|---|
| Payment Method Data | GCash mobile number, Maya account reference, bank account name and number (last four digits only for card methods) | Deposit and withdrawal process |
| Transaction History | Deposit amounts and timestamps, withdrawal amounts and timestamps, bonus credits and forfeitures, net win/loss records | Automatically generated by platform activity |
| Source of Funds | Documentary evidence of income source where required by enhanced due diligence protocols | Enhanced KYC request |
| Data Category | Specific Data Points |
|---|---|
| Device & Connection Data | IP address, device type and model, operating system, browser type and version, mobile carrier (Smart, Globe, DITO) |
| Session Data | Login timestamps, session duration, pages visited, game categories accessed, in-game activity logs |
| Geolocation Data | Approximate location derived from IP address; precise GPS location is not collected by sh77 |
| Cookie Data | Session identifiers, authentication tokens, preference settings, analytics identifiers (see Section 8) |
sh77 processes personal data only for specific, legitimate purposes that are declared at the time of collection or established by applicable law. The purposes for which sh77 processes personal data collected through the Platform are set out below:
Purpose Limitation: sh77 does not use personal data collected through the Platform for any purpose that is incompatible with the purposes listed above. Personal data will not be sold to third parties for their own marketing purposes under any circumstances.
Under the Philippine Data Privacy Act, sh77 processes personal data on the following legal bases depending on the specific processing activity:
sh77 does not sell personal data to third parties. sh77 shares personal data with third parties only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
sh77 engages certain third-party service providers who process personal data on sh77's behalf as personal information processors under data processing agreements that impose obligations at least equivalent to those in this Privacy Policy. These include:
sh77 may disclose personal data to government authorities, regulatory bodies (including PAGCOR and the National Privacy Commission), law enforcement agencies, or courts where required to do so by applicable Philippine law, a valid court order, or a lawful request from a competent authority. In such cases, sh77 will disclose only the minimum information required to comply with the applicable legal obligation.
sh77 will never voluntarily share your personal data with any unaffiliated third party for their own commercial use. Any service provider that processes your data on sh77's behalf is contractually bound to use your data solely for the purposes specified by sh77 and to implement appropriate security measures.
sh77 retains personal data for the minimum period necessary to fulfill the purposes for which it was collected, subject to any longer retention periods required by applicable Philippine law. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AMLA / PAGCOR compliance |
| KYC / identity documents | Duration of account + 5 years after closure | AMLA regulatory requirement |
| Transaction records | Duration of account + 5 years after closure | AMLA / accounting obligations |
| Gaming activity logs | Duration of account + 2 years after closure | Dispute resolution; responsible gaming |
| Technical and session data | 13 months from date of collection | Analytics; security monitoring |
| Customer support records | 3 years from the date of the support interaction | Dispute resolution; service improvement |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent management compliance |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymized so that it can no longer be associated with an identifiable individual.
sh77 implements technical and organizational security measures appropriate to the risk of processing personal data through an online gaming platform. These measures include, but are not limited to:
Your Responsibilities: The security of your Account also depends on actions you take. Use a strong, unique password for your sh77 Account, enable two-factor authentication, do not share your credentials with others, and access the Platform only through the official sh77.asia domain. sh77 is not responsible for unauthorized access resulting from your failure to maintain the security of your login credentials.
The sh77 Platform uses cookies and similar tracking technologies to enable core Platform functionality, maintain your authenticated session, remember your preferences, and analyze usage patterns to improve the Platform experience. The categories of cookies used by sh77 are as follows:
| Cookie Category | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain your authenticated login session, enable secure transactions, prevent CSRF attacks | No — required for the Platform to function |
| Functional | Remember your language preference, game display settings, and responsible gaming limit configurations | Yes — may affect Platform experience |
| Analytics | Collect anonymized data on page visits, game engagement, and technical performance to improve the Platform | Yes — via cookie settings or browser controls |
| Security | Detect and prevent unauthorized access attempts, bot activity, and fraudulent sessions | No — required for platform security |
You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary or security cookies will impair the functionality of the sh77 Platform and may prevent you from accessing your Account. For detailed guidance on managing cookies in your specific browser, consult your browser's help documentation.
sh77 primarily processes and stores personal data on servers located in or serving the Philippines and Southeast Asian data centers that implement data protection standards consistent with the requirements of RA 10173. To the extent that personal data is transferred to or processed by service providers located outside the Philippines — for example, cloud infrastructure providers — sh77 takes the following safeguards:
Under the Philippine Data Privacy Act, you have the following rights in respect of personal data that sh77 holds about you. To exercise any of these rights, please contact the sh77 Data Protection Officer using the details in Section 14. sh77 will respond to verified requests within 15 business days of receipt.
You have the right to be informed that your personal data is being processed, the basis for that processing, and the purposes for which it is being used. This Privacy Policy constitutes sh77's primary mechanism for fulfilling this obligation.
You have the right to request a copy of the personal data sh77 holds about you, including information about the purposes for which it is processed, the categories of data held, and the recipients or categories of recipients to whom it has been disclosed.
You have the right to request correction of any inaccurate or incomplete personal data sh77 holds about you. Some corrections (such as changes to your registered name or mobile number) require identity verification and may take additional time to process.
You have the right to request the deletion of personal data sh77 holds about you in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected. This right is subject to overriding legal obligations, such as sh77's data retention requirements under AMLA.
You have the right to object to the processing of your personal data where that processing is based on legitimate interests, including processing for direct marketing purposes. Objection to marketing communications can be exercised directly through your Account settings.
Where processing is carried out by automated means on the basis of your consent or contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
If you believe that sh77's processing of your personal data violates the Philippine Data Privacy Act, you have the right to lodge a complaint with the National Privacy Commission (NPC) at privacy.gov.ph. sh77 encourages you to contact the sh77 DPO first to seek resolution before filing a formal NPC complaint.
The sh77 Platform is strictly intended for individuals who are at least 21 years of age, as required under PAGCOR regulations. sh77 does not knowingly collect, process, or retain personal data from any individual under the age of 21. Age verification is enforced through the KYC process required before any withdrawal is processed.
If sh77 becomes aware or has reason to believe that personal data has been collected from an individual under the age of 21, sh77 will immediately suspend the associated Account, delete or anonymize the personal data collected, and take any additional steps required by applicable law. If you are a parent or guardian and believe that your child has registered an Account on sh77 in breach of this age restriction, please contact the sh77 Data Protection Officer immediately using the contact details in Section 14.
Zero Tolerance: sh77 enforces a zero-tolerance policy on underage use of the Platform. Any individual who submits false age information during registration may face Account termination, forfeiture of associated funds, and referral to relevant authorities as appropriate under Philippine law.
The sh77 Platform integrates with certain third-party services that have their own privacy policies governing their collection and use of data. These include game providers (such as JILI, PG Soft, and Pragmatic Play), payment platforms (GCash and Maya), and analytics tools. sh77 is not responsible for the privacy practices of these third parties. When you interact with a game or complete a payment through a third-party provider's system, that provider's privacy policy will govern the collection and use of any data exchanged through that interaction in addition to this Privacy Policy.
sh77 vets its third-party service providers for basic data protection compliance before engagement and maintains contractual data processing agreements with all providers that handle personal data on sh77's behalf. However, sh77 cannot warrant the data protection practices of third parties that operate independently of the sh77 Platform.
sh77 reserves the right to update this Privacy Policy at any time to reflect changes in data processing practices, applicable law, or regulatory guidance from the National Privacy Commission. The "Last Updated" date at the top of this document reflects the date of the most recent revision.
Material changes to this Privacy Policy — meaning changes that materially alter the rights of Account holders or the ways in which sh77 processes personal data — will be communicated to registered Account holders via the email address or mobile number registered to their Account or via a prominent Platform notification, at least 15 days before the changes take effect. Your continued use of the sh77 Platform following the effective date of a revised Privacy Policy constitutes your acceptance of the revised terms.
To ensure you are always reading the current version of this Privacy Policy, access it directly at sh77.asia/privacy-policy. Do not rely on cached or archived versions.
sh77 has appointed a Data Protection Officer (DPO) in accordance with the requirements of the Philippine Data Privacy Act and NPC Advisory Opinion No. 2017-050. The DPO is responsible for overseeing sh77's compliance with RA 10173 and handling data subject requests and privacy-related inquiries.
To exercise your data subject rights, lodge a privacy concern, or seek clarification on any provision of this Privacy Policy, please contact the sh77 DPO through the following channels:
Data Protection Officer — sh77
DPO Email: [email protected]
Support Email: [email protected]
Live Chat: Available 24/7 at sh77.asia (average response <5 minutes)
Response Time: Within 15 business days of verified request receipt
NPC Complaint Rights: If you are not satisfied with sh77's response to a data privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. The NPC can be reached through official government channels. sh77 fully cooperates with NPC investigations and inquiries.
These are the six foundational commitments that define how sh77 handles every Filipino player's personal information.
sh77 does not sell, rent, or trade your personal data to third parties for their own commercial use. Your information is used exclusively to deliver sh77 services, comply with legal obligations, and keep the platform secure. This commitment is absolute and is reflected throughout this Privacy Policy.
sh77's data processing practices are built around the requirements of Republic Act No. 10173 — the Philippine Data Privacy Act — and its implementing rules as administered by the National Privacy Commission. Filipino players' data is handled in compliance with the law that specifically protects them.
All communication between your device and the sh77 Platform is encrypted using TLS/SSL protocols. Whether you're depositing via GCash, checking your balance, or accessing a game, your data is encrypted in transit and inaccessible to unauthorized parties.
sh77 keeps your personal data only as long as necessary — to deliver services, comply with AMLA retention requirements, and resolve potential disputes. When retention periods expire, data is securely deleted or anonymized. No data is kept "just in case" beyond what legal and operational requirements justify.
The data subject rights in this Privacy Policy are genuine and accessible. Access requests, correction requests, deletion requests, and opt-outs of marketing are handled through clear channels — the sh77 DPO email and live support — with committed 15-business-day response timelines for formal requests.
sh77 tells you what data is collected, why it's collected, how long it's kept, and who it's shared with. There are no hidden data uses or undisclosed third-party relationships. This document is reviewed and updated whenever practices change — and changes are communicated to Account holders proactively.
Now that you've read the sh77 Privacy Policy, you know exactly how your personal information is handled. 500+ games, instant GCash deposits, and 24/7 Filipino support — all on a platform that takes your privacy seriously. You must be 21 or older to register.